**Wyler Vetta: Celebrating 100 Years of Excellence**
On May 8, 2024, we celebrated the 100th anniversary of the first watch produced by the brand. To mark this milestone, Beppe Ambrosini joined the brand’s management team as Partner and Senior Advisor. His role is to contribute his extensive experience and expertise to the growth of the brand as it embarks on a new chapter, introducing a series of exciting innovations.
“We are proud to celebrate such an important anniversary for our brand and to welcome Beppe to the team. His arrival will set a new pace for Wyler Vetta’s growth, a step change for which we’ve laid the groundwork over the past three years. The market’s and enthusiasts’ enthusiastic reception has been a strong motivator for us to push forward with our ambitious project,” commented Marcello Binda, CEO of Wyler Vetta.
“I have always admired the Wyler Vetta brand, and I recently discovered its many facets. It is a brand with great potential that, over the years, has successfully carved out a precise niche in the market—this is its true strength. Its rich and important tradition, combined with product quality, limited-scale production, and a compelling price positioning, create a winning formula for the brand. The centenary year is the perfect opportunity to take another leap forward and accelerate growth,” added Beppe Ambrosini.
“The heritage of Wyler Vetta is one of the brand’s most valuable assets today. It embodies horological legitimacy, identity, and recognizability. We will work to honor this legacy and ensure that the years to come continue to make a mark in the industry,” Ambrosini concluded.
