Time doesn't matter; it's the story you create that counts.

Our Story

The soul of Wyler Vetta is born from three distinct worlds: Italian creativity and innovation, American courage and spirit, and Swiss precision and advanced technology. Since 1924, these elements have shaped the brand’s distinctive essence.

A brand dedicated every day to channeling 100 years of expertise into creating innovative and reliable timepieces for dynamic individuals, always on the move, who demand performance and precision without compromising on style.

Our Story

In 1931, Wyler Vetta launched its “Cricchettino” watch from the first platform of the Eiffel Tower (53m). A notary certified the functionality of the movement, protected by INCAFLEX. Although the glass cracked, the movement continued to function perfectly.

In 1956, a second launch took place, again from the Eiffel Tower, this time featuring the Dynastar model. During the construction of the Space Needle in Seattle, another model, the Dynawind, was launched during the 1962 EXPO.

These extraordinary drop tests served as a spectacular demonstration of Wyler Vetta's reliability and durability under extreme conditions.

Einstein and Wyler Vetta

In 1944, Albert Einstein, a refugee in America, fell into the water at Central Park. On his wrist, he wore a Wyler watch. After confirming the watch's functionality, he wrote a letter to the Wyler Corp. in New York, thanking them for creating a waterproof and reliable timepiece an extraordinary feature for that era.

Wyler Vetta and Sports

The Famous

Faces of Sports

In the 1930s and 1940s, Wyler Vetta became the watch of choice for athletes. In 1934, all the players of the Rimet Cup(FIFA World Cup) wore a Wyler Vetta watch during Italy's victorious campaign. In 1938, the Italian national team won the World Championship again, with Wyler Vetta on their wrists.

Beyond football, numerous athletes proudly wore Wyler Vetta, including Alfredo Binda, Domenico Bernasconi, Mario Bosisio, Leone Jacovacci, Carlo Salamano, Mario Umberto Borzacchini, and Giuseppe Meazza.

In 1948, Wyler Vetta became the official sponsor of the Mille Miglia, cementing its connection to the automotive world—a relationship further solidified in 1975 when Enzo Ferrari personalized his own Vetta watch.
Wyler Vetta and Cinema

The Famous Icons

of Cinema

Nel mondo del cinema, molti volti noti portano al polso Wyler Vetta. Nel 1950, Vittorio De Sica gira "Ladri di biciclette" e ritira l'Oscar con un Wyler Vetta al polso. Altri nomi celebri come Marcello Mastroianni, Carlo Dapporto, Isa Miranda, Renzo Montagnani e Patrizia Mangano hanno indossato Wyler Vetta sul set e nella vita privata. 

Tra il 1990 e il 2000, nuovi ambassador di spicco vengono associati al brand: Catherine Spaak, Richard Gere, Melanie Griffith e Marco Tardelli.
Wyler Vetta and Marketing

Pioneers in

Communication

Wyler Vetta was one of the first brands to understand the importance of marketing and to execute it effectively and innovatively.

Among the various forms of communication used to promote the brand, the colorful advertising campaigns of the 1930s and 1940s were particularly impactful. Another standout example of dynamic advertising emerged in the 1960s.

During this time, a fleet of customized Alfa Romeo vans, adorned with the Wyler Vetta logo and a three-dimensional reproduction of a watch on their sides, crisscrossed Italy. These vans delivered new collections to retailers across the country, all while showcasing the brand in a bold and eye-catching way. This creative approach to marketing not only reinforced Wyler Vetta's presence but also highlighted its innovative spirit in reaching its audience. beautiful description content

Some of the Patents That Made Wyler Vetta Watches Unique

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Incaflex Patent

1927• n°120553 • INCABLOC in 1938
Patent "Cricchettino" Rectangular Self-Winding Watch

1931• n°158881
Patent for a Watch with a Waterproof Case

1932• n°165891
Second Patent for a Waterproof Case

1936• n°192399
Improvement of the Watch with a Waterproof Case

1939• n°211142
Beyond Time

The Stories of Tomorrow

The story of our brand is a testament to innovation, resilience, and passion. Each watch is more than just a timepiece; it is a narrative that embodies the best of different worlds. Whether in sports, cinema, or everyday life, Wyler Vetta strives to inspire and accompany those who seek excellence and style.A journey that began over a century ago continues to amaze and captivate today.